- Cross-selling related products on product detail pages is common. But many people fear that if they show offers on the cart or during checkout, people may get confused and abandon the cart itself.
- The reality is that relevant cross-sells after product selection are one of the best ways to increase the chances of order completion as well as increase order value. It’s like offering fries after someone selected a burger. You want shoppers to first select their product and then show some additional complementary products.
- People are most attentive on the checkout page. They know what they are buying, they have mentally purchased the item. So this is the ideal time to pitch additional discounted or low-priced add-ons and they won’t deny. That’s an impulse purchase.
- Order bumps are the most effective ways to do such cross-sells. They capture visitors’ attention and add the product to the order with just one click. No visiting other pages.
- There are different third-party WooCommerce order bump plugins – Smart Offers, CartFlows, MakeWebBetter, WooFunnels, Sales Booster, etc.
- Popular plugins are Product Recommendations, WISDM Custom Product Boxes, Cart Upsell for WooCommerce, Cart Add-ons, Boost Sales for WooCommerce, WooCommerce One Click Upsell Funnel. There are also more comprehensive options like Smart Offers, Cart Flows, etc.
- Using these plugins requires additional work and configuration. They help with some of those lengthy steps in discount offers set-up, but you still have to take care of designing, copywriting, product selection, offer position and actual promotion. You also get limited targeting.
- Plus if you want to add other types of offers in your sales funnel, you may need to buy other plugins. That’s even more work.
- Offermative includes everything. It is the most comprehensive and effective WooCommerce discount plugin to run all sorts of promotions in your sales funnel.
- Offermative generates order bumps and many other offers – upsells, cross-sells, cart bumps, discounts – that you can run on your store. The best thing is that Offermative creates everything automatically – from design to copywriting, targeting rules to coupons, display to cart management.
- Select the order bump offer, choose products, targeting rules, change the offer copy if you wish and make it live. You can also select a cart bump offer which is similar to an order bump but shows on the cart page.
- Offermative helps convert both first-time buyers and repeat customers.
“I can now quickly run campaigns on multiple courses to recommended other courses. This has given immediate boost to sales.”
“The AI part of the plugin is very good. The automated rules are good. Overall, it’s simple, plug and play plugin to increase revenue.”
Electronics, groceries, food and beverages, insurance, health and fitness, plugins, themes, consultancy… whatever you sell, your customers would say ‘I also want this’.
- Extended warranty / maintenance contract on purchase of electronics and white goods
- Premium support for a few extra bucks
- Extra cents to qualify order for free shipping
- Accessories on purchase of a laptop or protective case with mobile
- Discount to upgrade to Pro plan
- Marker / pen on purchase of a set of books
- Audio version on purchase of courses
- Toffees or munchies on purchase of groceries above a certain amount
- Tie with a formal shirt
- Clutch on purchase of a handbag
- Butter spread with bread
- Cleaning kit / polish on purchase of shoes
- Exclusive consultation for a month on joining a fitness program
- Access to members-only content – resources, videos, podcasts for few additional bucks
- Two nights stay at a luxury resort at 50% off on holiday membership plan
- Corona cover add-on along with your health policy
- Zero-dep or engine protection add-on while buying motor insurance
- $10 credit as a giveaway that can be redeemed on the next purchase.
Think of any product and you’ll find an item for cross-selling using order bumps. You can run unlimited order bumps with Offermative.
Simple setup and configuration
Click on the ‘Generate Campaigns’ button and the plugin will generate multiple offer campaigns. Navigate through them, select the ones you like and go live in minutes.
Support for product types
Any product can be attached as an order bump; be it one-time fees or subscription; both physical and digital products can be attached as an order bump.
Auto recommend products or choose manually
You can select products on your own to show as offer bumps or leave it to Offermative. The plugin will auto recommend products based on buying behavior of other shoppers.
Order bumps based on targeting rules
Show offers if the cart total is greater than $X amount. Show offer based on lifetime value or product category. Offermative packs lots of targeting rules you can combine.
Run multiple order bumps
Set up order bump offers for hundreds of products and variations and identify which one performs the best. It’s easy since it’s automated.
Boost sales with or without discounts
Best converting order bumps provide a good discount or are low-priced compared to the main product. It increases perceived value and brings in a lot of extra revenue.
Order bumps on other pages
You can select pages other than the checkout page to see how well order bumps convert on these pages.
Go beyond order bump
Not just order bumps, there are lots of other responsive offer types built-in – header / footer bars, inline messages, cart bumps, messengers, notifications, recommendations for cross-selling.
“Designs, customization, ease of use. Offermative is a solid tool to try out different campaigns and grow sales.”
“Quite happy and impressed with the designs, the rules, copywriting text, everything. Showing discount offers based on product purchases is valuable too.”
- WooCommerce influencers – including Chris, Patrick & Alex have hailed Offermative as a game-changing solution for every WooCommerce merchant
- Offermative is developed by StoreApps – official WooCommerce extensions developer, with more than a decade of track record, 300k+ customers, 350+ five-star reviews and renowned support
- There is no risk and it’s worth trying